Stoked to see you here, on this cheery Monday morning!  Lets get this week kicked off extra special, cause I have launched a new blog series:

 Marketing-tips Monday

The goal that I have for this reoccurring Monday blog post is to help you learn the importance of and the basic tools for:

Understanding your market to be able to create and implement your marketing strategy so you can get
(& keep)
new customers/clients!

Today is the beginning of a series of posts surrounding business Marketing.  Some points that I plan to cover over the future Mondays would include: budgets, joint marketing, how to stand out, referrals, marketing methods, how to get your name out, along with many more topics.  I must be the first to say that this series is based solely on my experience & am sharing the marketing strategies that moved my business forward!  That disclaimer aside, lets get to the meat-and-potatoes of this…

 

The Elevator Pitch

To define it, in my own words, I would have to say, ‘The Elevator Pitch’ is a brief introduction pitch you would give a potential client about what you do/your business, that would last the average time of an elevator ride.’.   It is simple to make and with a bit of memorization, you are set to get out to testing it out on anyone.

An example of such a ‘elevator pitch’ would be:

My name is Phillip Orchards and I am an Arborist specializing in Large Tree Removal.  I conquer towering heights, protecting your home, possessions & most importantly your family.  I am fully trained, licensed, clean & quick!  Book today & save $200!

The Elevator Pitch is a superb tool to have in your ‘marketing tool-belt’.  Once you have the perfected your personalized Elevator pitch, it is a tool that is so very useful in so very many situations!  It is a tool one can use to avoid the dreaded silence when you are introducing yourself.  If you are shy, this tool is a great option to fall back on when faced with numerous introductions.  Put to use during networking events or even when you meet new people on the street – you never know!  I personally love using this as an ice-breaker, as it always leads to a conversation.

Once you have a few sentences about yourself, business, goals, promotions, etc… REMEMBER to keep it as short as the average elevator ride: generally less than 2 minutes.  It is you in a nutshell – make it interesting, genuine & specific!

 

Need help making your ‘The Elevator Test’?

Having trouble getting the perfect elevator test/pitch without sounding too salesy?  I hear you & I am here to help!  I have made a questionnaire that will assist in creating a perfectly customized elevator pitch for your business!  Why?  Because I would love to see you take advantage of those precious moments one has to make a impressionable first impression with a potential client.  The fact that you are still here with me, reading to this point, tells me that you are a smart entrepreneur who wants to better themselves & in turn their businesses.

Simply click the image below to get your Elevator Pitch Guide to making the perfect Elevator Pitch!

 

Cheers!