Monday, Monday.
Which means that I would love to share another segment in my series,

Marketing-Tips Monday

The goal is to help you learn the importance of and the basic tools for:

Understanding your market to be able to create and implement your marketing strategy so you can get
(& keep)
new customers/clients!

I must be the first to say that this series is based solely on my experience & am sharing the marketing strategies that moved my business forward!  That disclaimer aside, I would love to encourage you to check out the last post in this series, from last Monday: Networking: In-Person.
Now, on to my tip for this week,

Share ‘Behind the Scenes’

The skinny of this would be:
openly showing your future clients an intimate look into the experience you provide,
through your service, products, customer care, etc..

In my personal experience, I tend to really gravitate toward brands/business’/companies that allow me to look ‘behind the curtain’, so to speak.
I really enjoy the sense of ‘getting to know’ the company/business/person that a behind-the-scenes video provide me with, even prior to ever meeting in person.  As a videographer, I am drawn to videos – but I believe that a blog post or an instagram photo/video/live (insert your preferred social media platform you market on) can achieve the same greatness!  The point is to share what a typical experience would be.  As in: expectations, what you/your business is like to work with, the process, following a client through the process, highlight your unique qualities as a business, etc.. The list could go on and on!

An couple examples of how simple/complex you can go, I have provided a series of marketing videos I made for a photographer a few years ago.  They go from simple, to more complex.
This group of marketing videos were geared more toward showing the experience & the last one had a huge testimonial component.  Have a look, click to play!

 

 

 

To take a different spin on Behind-the-Scenes, maybe show how …(insert your product)… is made,
click to play:

Yet another spin on the traditional Behind-the-Scenes look would be showing you/your business collaborating with industry peers.
(All my examples are videos, I am a videographer – sorry, not sorry ;0)
I mentioned before that blog posts with photos, or an instagram post/video/live, or facebook post/live/video, etc…
Here is an example of a collaboration video with some of the most talented businesses in Texas, I had the honour of being a part of.  & it was
IN. A. CASTLE!
(giddy squeal)

Another super unique Behind-the-Scenes collaboration, happened to be a double photo-shoot video for a fashion designer.
SO. MUCH. ENERGY!

I feel that this way of marketing is a good way to ooze your brand.  You can leak in your personality, what your business stands for, what a joy it is to work with you, how your service is like no other, how people feel when they are experiencing it, etc….
I encourage you to get creative, stay true to youself/your brand, & have fun!  I encourage you to ask any questions this post may have generated in the comments below or drop me an email, info@tenlairsdeep.com

People generally like doing business with happy people, I think it was a university study.
;0)

keep the sunny side up,