How to Promote your Business with Video

If a photograph is worth a thousand words, image the impact of a video?

Stoked that you have stumbled/clicked your way to this blog series!  It means that you are looking to promote your business with video, perhaps looking for a unique way to do so.  Let me introduce you to promoting your business with a ‘Behind the Scenes’ video.  This type of promo video will help you to not only promote your business, but also allows your potential new clients to see you/your product in action.

 

Promote with VIDEO┃Behind the Scenes

What is a ‘Behind the Scenes’ video & how can it be used as a Promo Video?

This type of promo video, the ‘behind the scenes’, is a unique promotional tool.  It is a non-invasive way of allowing all potential clients behind the ’employees only door’, so-to-speak.  Let people in, to watch you in action or maybe interacting with current clients or perhaps to look into the long, dedicated hours you put into the products/services you offer.  Allow your potential clients and clients do this without leaving the comfort of their own home, or perhaps on their lunch break – Promo Videos allow them to watch & share anytime.

Behind the Scenes Promo Video Examples

More information regarding above Promo video, see this post!

 

More information regarding above Promo video, see this post!

 

If you have any questions about this post or more specifically on Behind the Scenes Promo Videos, feel free to leave a comment or contact me or check out my contact info on bottom of page in footer!

Goals of any type of Promo Video

To Inform

Informing your client base of new products you may be offering or perhaps a price change of a certain service or product.  Using videos to show how a product/service works is such a ‘home run’ so-to-speak.  You are essentially letting in your potential customers to the ins and outs of a product or the amount of care to detail when your product is being produced that can only be shown by being there when its being made.  Or perhaps you have a new service and want to give a full explanation via video.  Another spin on this would be to correct myths commonly associated with your product – create a video proving the myth wrong!

To Persuade

Using the video platform, you are able to build brand preference for YOUR BRAND.  With strategically placed promo videos, throughout the year, you are able to change clients timing of purchasing your products/services.  Use your creativity to really tap into using videos to help educate your clients on you/your business/brand!

To Remind

Funny how in a world where everything is at our fingertips, yes -WE STILL NEED REMINDING!
I am giving you permission to remind your clients of how valuable your products/services are, video is the perfect platform.  Creating a Promo video around reminding a client of why they fell in love with not only your product/service, but more importantly you/your brand!

 

Want to book ME to Shoot your BTS Promo Video?  LETS CHAT!